David Watson

Managing Director, North America

Trained as a journalist, and with a distinguished background in advertising management, David brings an unflagging curiosity and marketing mindset to his work. He led major global accounts at agencies such as Lowe, Bates, Lintas, and FCB. During his decade-plus career as a moderator, he has combined a disarming, welcoming style with a fierce tenacity to uncover useful insights from consumers, as well as healthcare and business decision-makers at all levels. His clientele includes a wide range of FMCG, technology, healthcare, pharmaceuticals, automotive, and financial services. He’s an accomplished musician (violin, tenor vocals) – a testimony to his creativity, his ability to improvise and adapt quickly, and his dogged determination.

David holds a B.A. in Advertising from the University of Missouri School of Journalism, and has completed M.B.A. work at New York University

Quick Facts:

  • Clients David has worked with: Kraft, Unilever, Wells Fargo, Ace Hardware, Fidelity, Georgia-Pacific, Merck, Capital One, Coca-Cola, Pizza Hut, Pfizer, HP, Clorox, MasterCard, Amway, Mitsubishi, Audi/VW, Hyundai/Kia
  • Joined Greenfield Consulting Group in 2006
  • A hopelessly devoted dog-lover, mountain biker, and sea kayaker working to perfect his Eskimo roll