Director, North America
Janelle, Director at Firefly Millward Brown in Chicago, IL, is an experienced marketing communications executive with a passion for changing the world and inspiring those around her. Creating, connecting and improving are the driving forces behind everything she does.
Janelle has spent her career developing strategy and global campaigns for brands like McDonald’s, P&G, Mars/Wrigley, and Samsung and has conducted research in over 15 countries. She successfully piloted the prototype McCafé in Italy and created a multi-layered marketing strategy for a well-known hotel brand in the Caribbean.
From Brooklyn to Boston and Milan to London, Janelle has showcased her international expertise, qualitative research skills and her flair for culturally diverse challenges. She is most interested in understanding the intersection where people and business meet so marketing, mentoring and developing careers have been the focus of her work.
- When she’s at her most curious and adventurous self, you’ll find her travelling internationally and adding to her treks to over 30 countries to-date
- Janelle holds a BA and MBA from Harvard and has previously worked with global companies including Leo Burnett, DDB and Edelman
- When asked to list her relaxation techniques, cooking and binge-watching Game of Thrones, The Wire, and Homeland rise to the top of the list