Managing Director, North America
Patty’s passion for the arts and her active listening skills make her a strong qualitative researcher who is adept at uncovering consumer insights and generating creative marketing strategies. With over 20 years of marketing and research experience, she has hands-on knowledge of brand positioning and consumer outreach. Patty worked at Leo Burnett in Chicago for 21 years, where she made extensive contributions across a wide range of categories, including packaged goods, automotive, and services. She then moved to Cincinnati-based brand engagement agency, Northlich, where she led top client accounts such as Birds Eye Foods, totes, American Greetings, Macy’s, Cincinnati Bell, and Western & Southern Financial Group. Regardless of the category, Patty is most interested in creating brand vision through a solid understanding of consumer, category, brand, and stakeholder dynamics, and translating that vision into a range of compelling brand communications.
Patty holds a B.A. in Psychology from Washington University in St. Louis, and an M.B.A. with concentrations in Marketing and Finance from the Kellogg School of Northwestern University.
- Clients Patty has worked with: Capital One, PepsiCo, Unilever, Walgreens, Kellogg’s, Kraft, Sara Lee, Oldsmobile, Crayola, Disney Cruise Line, Encompass Insurance, and Arthur Andersen
- Joined Greenfield Group (now Firefly) in 2010
- Served on the boards of the Kellogg School Alumni Advisory Board, The Goodman Theatre of Chicago, the Young Women’s Leadership Charter School, the Center for International Rehabilitation, and the Cincinnati Ballet
- Has gone on cycling trips in Hawaii, Puget Sound, the Canadian Rockies, Turkey, and Greece