Managing Director, North America
Tim Kibbey, Managing Director at Firefly Millward Brown, Norwalk, USA, is a bridge-builder for the gaps that all too often exist between insight, strategy and execution. Tim is a holistic senior marketing and communications professional who has played client, agency, strategic planning and qualitative research roles during his 20-year career in over 30 countries.
Through leadership roles at multi-national companies like DDB Needham, McCann Erickson, Federal Express and Cossette Communications (Canada’s largest Independent Advertising Agency), Tim has gained extensive experience in brand building, traditional advertising, event marketing, new media, electronic commerce and digital marketing, direct marketing and public relations.
With an empathetic and intuitive focus, he reads between the lines as a qualitative research practitioner to put insight into action and marry business and creativity. Ethnography, self-ethnography, applied anthropology, psychology, semiotics and discourse analysis are among Tim’s core expertise. And given his highly curious and humorous nature, he brings the science and human behavior in balanced, thoughtful ways clients and team members appreciate.
- Tim has a collection of multi-national brand stories in his colorful, well-rounded portfolio of clients including Coca-Cola, Samsung, InterContinental Hotels, Anheuser-Busch InBev, Unilever and JP Morgan Chase
- Holds dual citizenship in US and Canada and occasionally makes the calls on the soccer field as a certified Ontario Soccer Association Referee.
- Tim holds a double bachelor of arts in Theatre and English from Miami University in Oxford, Ohio.