Managing Director, North America
Wendy Siskin, Director with Firefly Millward Brown, Atlanta, USA, is a classically trained brand manager who came to Firefly after years in brand marketing positions at General Mills and Coca-Cola. With a strong marketing and strategy background, Wendy has experience leading a diverse portfolio of brands including Sprite, Cheerios, Old El Paso, and Odwalla. She’s known for her ability to leverage expertise in brand vision and architecture, visual identity systems and marketing communications to ignite and re-launch brands and develop new products.
Her knowledge from years of collaboration with retail and foodservice partners informs her strategic approach to create engaging customer experiences that drive value. She also draws upon her CPA experience to carefully balance analytical rigor with creative problem solving. At Firefly, Wendy continues to develop her a broad range of expertise in areas spanning from financial services, retail, CPG, and food and beverages to luxury brands.
Some of Wendy’s past clients include Capital One, ABI, Duluth, Raffaello, Lysol, Kraft, TJ Maxx, Tiffany, and Visa. On the consumer and retail side, she’s gained strategic, tactical and qualitative research insight through her work with Costco, Sam’s, Wal-Mart, Publix, McDonalds, Outback, Five Guys and Olive Garden.
- A native of Kentucky, Wendy has strong pride for all things Louisville including the Kentucky Derby and the NCAA National Champion Cardinal basketball team
- A strong advocate of health and wellness, she’s continuously experimenting with new recipes, yoga disciplines and outdoor physical challenges
- Wendy earned a B.A. in Economics and Accounting from Emory University and an MBA
in Marketing and Strategy from the Kellogg School of Management at Northwestern University