Brand Success Stories

MoneyGram

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Burt Leiman, Managing Director at Firefly Millward Brown, takes us through the challenge, key discoveries, and course of action behind the development of MoneyGram’s global ad campaign. The Firefly team spoke with people across three continents to understand consumer opinion to help create a unified communication strategy. Using these insights, Firefly was able to make a research-based recommendation that resulted in an iconic campaign relevant across all markets and customers.