December 10, 2013
Digital & Media Predictions 2014
Millward Brown experts from around the globe predict the hottest multi-screen marketing trends for 2014, and provide recommendations to help advertisers change channels with confidence.
November 26, 2013
Mobile presents marketers globally with an unprecedented opportunity to engage with consumers. Learn more from our global and US reports.
June 26, 2013
Reciprocity, Rewards and Real Breakthrough
This deep dive on what drives loyalty and engagement in mobile advertising has its origins in Millward Brown’s AdReaction study. AdReaction is a biannual study that probes audiences’ attitudes towards advertising. A key finding of the 2012 AdReaction was that tangible value could be key to an effective mobile presence.